Our Contribution

 

Anchor came to us wanting to revolutionize the boating industry and they did just that!  Creating a brand that would be the face of “ Uber For Boats’ requires enterprise level talent and Yummy was up for the challenge.  Our teams worked together to craft a timeless brand logo, slogan, typography, style guide, business cards and much more to expedite the infancy of Anchor’s journey.  Anchor’s brand has been paramount in the rapid growth of the business since inception.  The Yummy team was honored to create the Anchor brand and continues to generate high ROI marketing campaigns as their dedicated, full service agency to date.

Anchor, Changing Boating Forever.

Anchor is your friend with a boat & allows you to rent beautiful yachts from private owners. Every boat needs a Captain which is why all of Anchor’s yachts are paired with a USCG licensed, local captain.  Never wait in line for a ferry OR waste your day filling out paperwork. Now you can simply visit the website or the app for on demand yacht charters.  Yacht owners can list their vessel with Anchor to generate income when they aren’t using their yacht.

 

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Video Campaign

Anchor disrupted the recreational boating industry, this required us to introduce the new concept in a short amount of time.  We used a series of 12 videos to efficiently explain how Anchor works to Yacht owners, licensed Captains, and the top 3 passenger audiences Anchor is targeting. 

 

App Development

The Yummy team created 4 world class applications that required written compliance by the United States Coast Guard.  We crafted separate apps for passengers and Captains using the latest version of Angular to create and experience just like Uber, but for boats.

Pay Per Click

Anchor is a startup business that had limited resources and budget to begin marketing.  The team immediately recommended Pay Per Click marketing and turned a $1500 a month budget into $970,000 in sales in 12 months.

Consulting

Yummy teamed up with Anchor to create a big business, this required a 360 partnership that focused on all aspects of the business.  Our team consulted Anchor on everything from internal operations, development, staffing, and marketing.

Logo Development

In order to revolutionize an industry, you need a strong brand.  The design team crafted a plethora of design concepts prior to landing on the perfect one.  The Anchor brand is simple, catchy, and modern making it easy for users to engage and remember for return business.  Our design team created an artistic anchor within the wording of the brand while tying in nautical colors that are sure to leave a lasting impression.

Color System

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