Anchor, Changing Boating Forever.
Anchor is your friend with a boat & allows you to rent beautiful yachts from private owners. Every boat needs a Captain which is why all of Anchor’s yachts are paired with a USCG licensed, local captain. Never wait in line for a ferry OR waste your day filling out paperwork. Now you can simply visit the website or the app for on demand yacht charters. Yacht owners can list their vessel with Anchor to generate income when they aren’t using their yacht.
Anchor disrupted the recreational boating industry, this required us to introduce the new concept in a short amount of time. We used a series of 12 videos to efficiently explain how Anchor works to Yacht owners, licensed Captains, and the top 3 passenger audiences Anchor is targeting.
In order to revolutionize an industry, you need a strong brand. The design team crafted a plethora of design concepts prior to landing on the perfect one. The Anchor brand is simple, catchy, and modern making it easy for users to engage and remember for return business. Our design team created an artistic anchor within the wording of the brand while tying in nautical colors that are sure to leave a lasting impression.