Before we start designing anything, we make sure our team understands your business and your audience. In order to optimize landing pages to your audience, we need to know your audience. What do your visitors look like? What are they trying to find on your landing page? What information do they need? We look at customer reviews, heatmaps for previous or existing page, competitor analysis and more.

Now that we have a good understanding of who your audience is and what they need, we create a strategy that is in line with your overall growth strategy. Understanding what is needed for high conversion rate optimization as well as what rate we need visitors to convert is a vital step in the design of your landing page or website. At this point, our team works closely with yours to make sure expectations, goals, and strategy are aligned with your business goals.

After finalizing a strategy and collecting the content needed for the page to be successful, we will build out the final design. We use a combination of best practices, case studies in the industry, and good old-fashion intuition to create a design specifically created for your target audience. It’s important for us to create pages that perfectly balance quality information, maintained brand identity, user experience, and conversion optimization.

We’ll work with your database and e-commerce providers to incorporate all functions seamlessly into your sit. We’ll keep you updated on our progress with frequent touch points and deliver the site on time. At this point, our full stack development team ensures that the end product is usability tested on all devices, quick to load, and seamlessly animated to promote scrolling and engagement.

A/B testing is a critical part of creating a high-converting landing pages. There is a lot we can research and predict about how your visitors will behave on a landing page, but it’s impossible to know what exactly will perform best right out of the gate. Plus, visitor behaviours and audiences change over time and the best performing page last year, might not be the best performing page this year. That’s why we continue to test variants and analyze results to continue learning more about how visitors are responding on the page and ultimately increase conversion rates and sales.